SAMSUNG, DREAMWORKS ANIMATION AND TECHNICOLOR FORM A GLOBAL STRATEGIC ALLIANCE FOR 3D HOME ENTERTAINMENT IN 2010

LAS VEGAS, January 6, 2010 [Samsung Newsroom] – The solution comprises a extensive line-up of all 3D-capable HDTVs out of Samsung, its brand new 3D Blu-ray disk player, along with a distinctive advertising that comprises a first time feature-length, 3D Kinect edition of DreamWorks Animation’s 2009 launch,”Monsters vs. Aliens.” The disk is going to be generated and created by Technicolor, the leading innovator in entertainment technologies. Samsung provides clients several 3D collections, such as a brief entitled”Bob’s Big Break” and trailers for 2010 DreamWorks Animation feature movie releases”How to Train your Dragon” and”Shrek Forever Once” on Samsung HDTVs using its Internet@TV attribute.

Samsung Electronics America, Inc., DreamWorks Animation SKG, Inc. (NASDAQ: DWA) and Technicolor (Euronext Paris: 18543, NYSE: TMS) today announced they have formed a global strategic alliance to the delivery of an entire 3D home entertainment option from 2010. The three firms have combined forces to accelerate the global deployment of 3D to mainstream customers.

“We have continued to innovate and create substantial investments in 3D engineering because we introduced our first 3D HDTV to advertise in 2007, and today we are very happy to provide a whole 3D amusement offering for your house and industry-leading innovators such as DreamWorks Animation and Technicolor,” said Tim Baxter, president of the Consumer Electronics Division at Samsung Electronics America. “There was good success with 3D in theatres, and the stars have aligned to deliver this expertise to the house with mix of standardization, lots of merchandise alternatives and 3D content”.

“We’ve got good collaborators from Samsung and DreamWorks Animation to create in-home 3D content readily available to the user,” explained Frederic Rose, Chairman and Chief Executive Officer, Technicolor. “Together with our creations in Blu-ray 3D technologies, Technicolor is tailored to fulfill customer need for 3D in the house. We anticipate continuing to assist DreamWorks Animation enhance the art of storytelling and Samsung expand its international house entertainment direction to the 3D space”.

“Complex technology is in the center of what we do in DreamWorks Animation therefore we’re delighted that Samsung’s industry-leading 3D HDTVs along with Technicolor’s first-of-its-kind Blu-ray tech is now able to bring 3D content to customers throughout the world in the home.”

About the Samsung 3D Entertainment Solution

For people who wish to bring the third dimension into their normal TV viewing, Samsung comprised in its 3D chip an auto-conversion technologies which renders 2D content to 3D in real time. When not at the 3D mood, then you are back to seeing one of the highest quality HDTVs available on the market together using the push of one switch.

The biggest 3D-capable product lineup thus far, Samsung’s 2010 HDTV lineup involves both the 7000 Series and over LED TVs, 7000 Series and over plasma TVs, and 750 Series LCD TVs. The HDTVs include Samsung’s proprietary built in 3D chip and emitter that’s optimized for also also enables compatibility with numerous 3D criteria such as half and full HD resolution formats, in addition to that the Blu-ray Disc Association ratified”Blu-ray 3D” standard. Additionally, Samsung’s 3D program provides a picture with a complete colour spectrum to get an incredible and immersive viewing experience.

Samsung offers a complete solution allowing consumers to bring the 3D theater experience home with the following products:

Samsung 3D LED, LCD, and plasma HDTVs

Samsung BD-C6900 Blu-ray player

Samsung’s active shutter 3D glasses to enable a superior 3D  viewing experience

DreamWorks Animation’s ”Monsters vs. Aliens” Blu-ray 3D disc created and produced by Technicolor

Samsung and Technicolor at the International Consumer Electronics Show (CES)

Samsung’s lineup of 3D goods will be on display at Booth Number 11026 through International Consumer Electronics Show in the Las Vegas Convention Center, January 7 — 10, 2010.
Technicolor is hosting personal media presentations of its”Technicolor Genuine 3D,” such as showcasing 3D articles in DreamWorks Animation, in Booth 13219 Central Hall.