Program Includes Sweepstakes Promotion and In-Park Mobile Phone Recycling
NEW YORK and DALLAS, August 2, 2010 — Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S,*are teaming up on a Go Green** program. The comprehensive program includes a tiered consumer sweepstakes promotion with multi-platform Six Flags Media Networks support, and national in-park activation of the Samsung Mobile Take-Back Program.
Starting July 30, 2010, guests can enter for a chance to win a VIP Trip for four to the Six Flags Wild Safari in Jackson, NJ, the largest drive through safari outside of Africa. The Grand Prize also includes admission tickets to the nearby theme park Six Flags Great Adventure. Over 100 lucky entrants will also win various Samsung Mobile phones or Samsung Prize Packs. . The program offers two eco-friendly** ways to enter – guests can enter by texting “GREEN” to 60600 or online at www.sixflags.com/greensweeps. The sweepstakes will be featured on sixflags.com and supported with full in-park media platforms via Six Flags Media Networks Television, Digital Menu Board, and Jumbotron networks.
The Samsung Mobile Take-Back Program will be activated nationwide across all Six Flags domestic theme parks. Guests can drop off old mobile phones in Samsung Recycling bins located in designated areas in the parks. Samsung Recycling bins will be available to guests on park operating days beginning July 30 and ending on September 30.
“We are thrilled to be working with Samsung Mobile on such a unique marketing program, driving awareness of Six Flags’ commitment to a greener and cleaner company while providing a once-in-a-lifetime sweepstakes opportunity to our Wild Safari park.” David McKillips, SVP of Corporate Alliances.
“Samsung Mobile has numerous eco-friendly initiatives in place, including our Mobile Take-Back program and the launch of two eco-friendly mobile phones, the Samsung Reclaim™ and Samsung Restore™,” said Paul Golden, Chief Marketing Officer, Samsung Mobile. “We are excited to expand our recycling program with Six Flags locations and encourage customers to bring in old mobile phones to the parks this summer.”
The Samsung Mobile Take-Back Program is a part of Samsung Recycling Direct℠, Samsung Electronics America, Ltd.’s commitment to convenient and responsible recycling. Samsung Recycling Direct allows consumers to recycle Samsung-branded consumer electronics for no fee, and non-Samsung-branded electronics for a nominal fee paid directly to Samsung’s recycling partners throughout all 50 states in the U.S. Samsung Recycling Direct accepts all Samsung-branded consumer electronics sold in the United States ranging from televisions, DVD and VHS players, audio equipment and home theater systems, to cameras, camcorders, computers and cell phones.
About Six Flags Media Networks
Six Flags Media Networks provides the advertising community with comprehensive, multi-platform media opportunities via its media touch points that go far and beyond that of traditional advertising. For its local, regional and national advertising partners it offers: Six Flags Television Network, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online. Six Flags Television Network is part of Six Flags’ recently-launched digital out-of-home network, a collection of digital assets that deliver nearly 100 million annual impressions, with approximately 20 million per month during peak season. Six Flags Media Networks is a division of Six Flags Entertainment Corporation.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world’s largest regional theme park company with 19 parks across the United States, Mexico and Canada.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
* Based upon reported shipment data for Q1 2010, 2009, and 2008, Strategy Analytics’ U.S. Market Share Handset Shipments Reports.
**The terms “green”, “go green” and “eco-friendly” refer to the product, packaging and recycling initiatives as described in this release and applicable product documentation, websites, and other referenced programs
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