Samsung’s Latest Plasma HDTVs Blend Performance And Innovation With Subtle, Classic Design
April 23, 2008

Samsung’s Series 5 Showcases Full HD 1080p Content and More with Next-Generation Technology.

RIDGEFIELD PARK, N.J., April 23, 2008 - Samsung Electronics, a worldwide leader in innovation and HDTV technology, brings the lifelike experience of big-screen, Full HD 1080p home entertainment into the homes of consumers with its Series 5 550 Plasma HDTV. Combining next-generation technologies with a classic exterior design, the Series 5 showcases the highest level of home entertainment currently available from television, movies, video games and more. By employing Samsung’s leading edge DNIe+ (Digital Natural Imaging engine), the Series 5 550 Plasma ensures that content viewed onscreen is exactly what was originally intended by the show producer, movie director, or game developer.

"The Series 5 550 Plasma represents Samsung’s desire to provide a powerful plasma display for consumers that offers top picture quality, higher-end features and a modern-looking design without going above and beyond their home theater budget," said Steve Panosian director of Visual Display Marketing at Samsung Electronics America. "Samsung’s dedication to satisfy the ever-expanding needs of its consumers is apparent with the Series 5 550 Plasma, which is ready for the multitude of both current and next-generation multimedia content becoming available every day.”

Capable of displaying the highest resolution currently available in the marketplace — Full HD 1080p — the Samsung Series 5 550 Plasma is compatible with the very latest in HD entertainment from movies, video games and beyond. A dynamic contrast ratio of up to 1,000,000:1 and Samsung’s FilterBright? anti-glare technology combine to create stunningly deep blacks and clear, pure whites even in brightly-lit rooms. Samsung’s next generation of DNIe+ and Natural True Color 18-bit processing ensure images have lifelike levels of detail and accuracy, even when fast movement and subtle color tones are onscreen. Samsung’s new Silhouette Editor eliminates false image contours, keeping the picture sharp at all times, while three different enhancement modes (Sports, Cinema and Game) can adjust audio and video processing for the content being shown. With the Series 5’s built-in ATSC / NTSC / Clear QAM tuners, consumers can instantly receive over-the-air digital and HD programming where available.

For consumers to enjoy the wide variety of home theater multimedia and entertainment options available today, the Samsung Series 5 550 Plasma features a full suite of high-quality connections. Three HDMI 1.3 connections — two at the rear and one on the side — allow for transmission of the latest HD audio and video, while the HDMI-CEC (Anynet+) functionality enables multiple home theater devices to be controlled through a single remote. The side-mounted USB 2.0 (Wiselink) provides direct access to JPEG photo and MP3 audio files from portable devices such as digital cameras, portable media players and memory sticks.

The Series 5 550 Plasma is available now in both 50-inch (PN50A550) and 58-inch (PN58A550) sizes.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.